Today, let me complain about something—but not about Baker J this time, surprisingly! It’s about the delivery app.
Recently, Wicked Cafe was working on various new menus! Among them were our Butter Bars, rich in flavour with buttery cookies and gooey and flavourful butter toppings. We currently have four flavours: cheese, lemon, peanut and cookies and cream! I would love to tell you my favourite, but they are all equally so good, so I cannot say! The flavours are diverse, ranging from savoury to sweet.
We thought that selling these in both Wicked Cafe locations at Fairview (1399 W 7th Avenue) and West Point Gray (3605 W 16th Avenue) was a good idea, but it would be better if we reached out to more people—that was why we decided to put this menu on delivery apps.
Accordingly, our general manager tried to put these butter bars on the delivery app menu. Weirdly enough, the app said that the name butter bar was inappropriate. Wait, what?
All the workers at Wicked Cafe had a difficult time understanding what was going on. It turned out that the word “bar” was the problem. It seems the term reminds people of places where they sell alcoholic beverages (are they not allowing bars to sell anything on their apps, then?). As the name did not go through, we had no other options than renaming our product. Eventually, we put the products’ names as bites instead of bars.
What’s more, it was not even the first time. Recently, when we tried to write a description for our Bulgogi Bake (which I feel that you have to try) that it is available exclusively on the app, it did not allow us to mention the name of the application! There are numerous weird policies regarding what words we can use there.
The worst case happened to me a while ago. Moon Latte is my proud creation, boasting its popularity online and at the store in both locations! It may surprise you that the application also considered the name Moon Latte inappropriate. It was because the word moon reminded them of moonshine. Seriously, was someone drunk when deciding on such a guideline (how do they stand when the “obscenity” rises at a night sky—I wonder)? If we talk about our Strawberry Pot, I would not need to explain further.
Over-correction makes me sometimes angry, but other times entertained. But this one was particularly hilarious because the bar would be the last word in the dictionary that people would find obscene or disrespectful. Going behind bars to maintain my belief that bars need to be called bars is not my type of work, so I decided to try my best to get used to the word “bite.” Well, I could guess no one can stop biting these once they try it!